Underground Logomark
As a full-time visual designer at Underground, I contributed to the evolution of the brand across multiple touchpoints. One key initiative was to design the company’s logomark—a modern, versatile symbol that reflects Underground’s position as a leader in premium Shopify themes. The new mark was developed as part of a broader design system, built to support consistency across product, marketing, and digital experiences while reinforcing the brand’s sharp, conversion-focused aesthetic.
Exploration
