Creative Director: Mary Pagan
Art Director: Heather Maehr
Photographer: Diane Villadsen

Art directed Wisp’s 2025 photoshoot to support the launch of our new sleep supplements. I led the visual concept and direction on set, working closely with the photographer and production team to capture imagery that feels calming, modern, and aligned with our brand. The final assets were used across marketing channels to introduce a new product category with a fresh, wellness-forward look.

Design Director: Shalin Mayher
Art Director: Heather Maehr
Producer: Annie Tonsiengsom
Producer: Fran Bittakis
Photographer: Christine Dong

Art directed an on-site photoshoot in Portland, Oregon to create a new library of brand imagery for Wisp. I partnered closely with the photographer, stylist, and production team to guide visual direction, ensuring every detail—from lighting to wardrobe—aligned with our brand’s identity and values. The result was a versatile set of assets that reflect Wisp’s modern, inclusive approach to sexual and reproductive healthcare.