Senior Director of Brand: Caitlin Brudvig
Senior Visual Designer: Heather Maehr
Senior Brand Writer: Kathleen Morrison
Branding Agency: Smakk

Wisp rebranded in 2026 with a campaign built around a simple, powerful idea: we got you. I designed the media kit that packaged the full rebrand story for partners and press, covering the brand manifesto, core values, campaign creative, and channel rollout across out-of-home, social, email, and web.