2 Million Patients

Wisp reached a major milestone: 2 million patients served. To celebrate, the campaign turned that number into a larger brand story about access, belonging, and the people who have historically been overlooked by the healthcare system. Rather than treating the milestone as just a number, the campaign used it as proof that fast, private, judgment-free care can make a real difference. The campaign came to life throughout September alongside Wisp's presence at NYFW, bringing the brand into both digital and cultural spaces.

I helped bring the campaign to life across digital and physical touchpoints, designing the campaign landing page and milestone emails, as well as collaborating with the design team on an in-person activation in NYC. I extended the campaign's visual direction across these experiences, creating cohesive brand moments that celebrated the 2 million-patient milestone and connected Wisp with its audience beyond the screen.