Driven by curiosity & purpose, I bring thoughtful art direction and visual design to mission-driven brands creating positive change.
Currently designing over at Wisp
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Squarespace Templates for Makers, Doers, Movers & Shakers
SNEAK PEEK 👀Glaze Template
Wisp — Senior Visual Designer
Wisp is healthcare on your terms. Connect with a medical provider online and get safe, effective same-day treatment. That means no more appointments or waiting rooms. Just the care you need when you need it, available in all 50 states.
Art Direction, DIGITAL, PRINT, ECOMM
Underground — UI/UX Designer
The Underground team designs + develops conversion-focused Shopify themes that are rich in features + aesthetics and centered in providing a delightful user experience.
Art Direction, UI/UX, Ecommerce
Birdies Shoes — UI/UX Designer
The stylish flat that’s secretly a slipper, Birdies are the most versatile shoes in the world. They combine elevated style, ultimate comfort and everyday versatility.
Ui/UX, Digital, Lifecycle, EcommerceExperience
Wisp — Senior Visual Designer
Owned visual design direction across all channels to ensure a consistent brand expression. Assisted with 40+ successful product launches including 4 new verticals and a membership program.
2021 — Present
2019 — 2021
Underground — UI/UX Designer
Designed 3 custom, user-friendly Shopify themes tailored to diverse client needs, ensuring flexibility and ease of use. Also led all internal brand design, maintaining a cohesive and impactful visual identity across the company.
2017 — 2018
Journelle — Senior Designer
I worked on a long-term freelance basis with the in-house marketing team on a variety of print and digital design projects. This included over 100 email campains, monthly ecommerce graphics + paid assets, and large format in-store signage.
2015 — 2019
Independent — Art Director & Designer
While running my own design studio, I partnered with a variety of agencies and creative networks on projects spanning print, digital, UI/UX, eCommerce, and art direction. This experience allowed me to adapt across disciplines and bring thoughtful, detail-driven design to every client partnership.
Services
Visual Design
UI / UX + Web Design
Squarespace Development
Digital — Email / Social
Print — Packaging / Large Format
Languages
English
Spanish (semi-fluent)
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“I worked with Heather for almost 4 years. She was one of the first designers on our team, focused on upleveling our brand across all key channels - in particular email, social and ecomm. Working in a complex industry (digital health), Heather navigated creative solutions to bring our key messages to life while keeping our patients' safety in mind. She works under tight deadlines without perfect information and presents thoughtful, elevated designs for marketers to react to. Heather is an absolute pleasure to work with, and a true talent!”
Jennifer Dwork, VP of Marketing & Brand
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“At Wisp, Heather touches all marketing creative assets, including email, social, and paid. Heather's strengths are her constant creative ideation and clear communication with the marketing channel owners. Heather's biggest accomplishment has been utilizing Wisp's updated visual brand guidelines to create an entire library of asset templates for email, social, and paid from scratch. I was always impressed with Heather's ability to turn our email briefs and templates into something that felt fresh and new.”
Taylor Linn, Head of Lifecycle Marketing