I'm a Senior Visual Designer at Wisp, a women’s telehealth company, where I lead creative execution across all marketing channels. As the sole full-time designer on the marketing team, I collaborate cross-functionally to bring the brand to life across digital, social, email, paid media, and beyond. From concept to launch, I craft design solutions that are both strategic and deeply human, helping to make accessible care feel empowering, inclusive, and modern.

Wisp

Senior Director of Brand: Caitlin Brudvig
Senior Visual Designer: Heather Maehr
Senior Brand Writer: Kathleen Morrison
Branding Agency: Smakk

Wisp rebranded in 2026 with a campaign built around a simple, powerful idea: we got you. I designed the media kit that packaged the full rebrand story for partners and press, covering the brand manifesto, core values, campaign creative, and channel rollout across out-of-home, social, email, and web.

As part of the rebrand work, I developed a color wayfinding system paired with a curated visual aesthetic for each of our product categories, creating a cohesive brand language that helps customers navigate intuitively while maintaining visual consistency across all touchpoints.

Creative Director: Mary Pagan
Senior Visual Designer: Heather Maehr
Senior Brand Writer: Kathleen Morrison

Wisp 2022 — 2026

A Wisp ad with a smiling woman wearing a yellow sweater while holding 3 birth control packets is displayed on a large billboard

Out-of-Home Campaigns

A woman's arm reaching from bed to grab a bottle of Wisp Harmonizing Lube on a purple nightstand next to a bottle of Wisp OMG! Cream, a red glass of water, a plant in a peach-colored pot and a green lamp
A woman's hand is holding a mobile phone in a Wisp pharmacy with a Wisp birth control email on the screen

Brand Video

Campaign Emails

A smiling woman wearing a matching purple sweater and shorts is stretching on a sofa with colorful blankets and pillows in a modern and stylish living room

Art Direction